Unless you want to change the colors on your site, you need to make a PNG with a transparent background that seamlessly integrates with your page and designs. When you make your logo’s background transparent, you can be confident that it will look professional wherever it’s displayed (whether that’s 3rd-party websites, social media, or your own site). Whether you have a website for your freelance work, small business, or nonprofit, you’ll want to ensure that your logo looks good on any page. It looks unprofessional and messy and can clash with the background color of websites, brochures, or other designs. The white box behind the logo itself is the background. In contrast, you can see here a logo with a white background: In this screenshot, you can see that the header with the “Emergency Chapter Housing Campaign” logo has used an image with a transparent background because the blue behind it is showing through. A transparent background has nothing in the background pixels, allowing what’s behind it to show through. Most images cover a certain number of pixels and have color in all of those pixels, even if that color is white.
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